As a startup/running business, you need to establish your credibility before people will trust you enough to buy from you.
When 2020 hit and everyone began to move online for purchasing items, so did scammers. The FTC reported that people lost more than $245 million by being scammed during online shopping. Online shopping wasn’t even a top contender for where people were most likely to get scammed in 2019. Therefore, as we continue into 2021, consumers are starting to become more aware of online scammers, causing them to do more research before hitting that “buy” button.
If a consumer researches your business and does not find a website, they are more than likely going to think you are a scammer looking to steal their money. However, if you have a website, you can assure them of your legitimacy by presenting your business with:
A contact page
An about us page
Past work you have done
Reviews
Testimonials
By doing so, you can also establish your credibility as not only a legit business but a trustworthy business that delivers on its promises.
Establish Credibility Against Other Businesses
Not only can you establish your credibility as a legit business, but also as a business worth buying from.
Other more established businesses have already confirmed their credibility in providing good products and services. However, as a small business, you need to do a little extra convincing to get people to trust you.
A website can be the necessary extra step needed to establish your credibility of being a top contender in your market and comparable to other businesses. You can showcase your products/services along with reviews and testimonials from satisfied customers. If not all the reviews are positive, that is fine too. You just have to show that you are trying to resolve the problem and people will believe in your credibility even more.
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